Online shopping decisions are significantly influenced by shopping bots, which offer suggestions and price comparisons. The combined effect of inner characteristics like trust and extrinsic elements like brand knowledge on purchasing intent is, however, not well studied. By incorporating brand knowledge and confidence in recommendations as mediators in the Technology Acceptance Model, our study closes that gap. SMART PLS was used to evaluate data from 215 Indian internet users. The findings show that the relationship between customer attitude and purchase intention is mediated by brand knowledge and confidence in shopping bot recommendations. This study provides insightful information about how brand knowledge and trust affect the adoption and buying decisions of shopping bots.