The article is devoted to the study of strategic management of innovative development of enterprises in the context of digitalization of the economy. The relevance of the transition to digital strategies as the main factor in ensuring competitiveness and sustainable development of business is highlighted. The theoretical and methodological aspects of innovative development are considered, the main models and approaches to strategic management are identified, such as Agile, Lean Innovation and the concept of open innovation. Particular attention is paid to the analysis of the impact of digital technologies, in particular artificial intelligence, blockchain systems, the Internet of Things (IoT), cloud solutions and big data, on the formation of innovative strategies of enterprises. The role of digital platforms in supporting the processes of implementing innovations and building digital ecosystems is determined. The key challenges that enterprises face when implementing innovations in a digital environment are investigated, in particular, personnel shortage, insufficient funding, technological obsolescence of infrastructure, as well as cyber threats and risks of data loss. Based on a practical analysis of successful company cases, effective approaches to implementing innovation strategies have been identified, in particular through partnerships, integration of digital technologies, and use of government support programs. The article also outlines the prospects for further development of enterprises in the context of global digitalization, highlighting future trends in innovation management, such as autonomous solutions, increasing the role of artificial intelligence, and automation of business processes. Recommendations for enterprises on adapting innovation development strategies to the rapidly changing digital environment are proposed.