Factors Influencing the Adoption of Artificial Intelligence in Organisations: A Case Study
摘要
The study explores the integration of chatbots in businesses to enhance employee experiences, emphasizing their potential to mimic human interaction subtly. With the aim of improving managers’ experiences, the research employs qualitative methods, utilizing semi-structured interviews with 12 participants to gather firsthand insights. While acknowledging the benefits of chatbot use, the study also recognizes its limitations, presenting opportunities for technological growth within the organization. The research delves into managers’ perspectives on chatbots, emphasizing their role in enhancing managerial experiences. Additionally, the study outlines the services offered by the chatbot platform and identifies internal and external factors influencing adoption. Overall, the research provided valuable insights into leveraging chatbots for internal improvements and suggests future studies expanding the scope to encompass all employees for a comprehensive understanding of the impact on overall employee experience.