Content marketing is an important branch of digital marketing. Marketers use it to highlight differentiating points of their offerings. This research focuses on finding out the impact of content written on a website, or in the product description over the purchase of a customer. Three constructs – advertising, content marketing and social media are taken into account, and their impact on customer satisfaction is studied. This is quantitative research where a sample size of 119 respondents was selected for the study. The researcher circulated the questionnaire amongst timely, friends, and other individuals to collect responses. Data was collected in physical and online formats as well. The collected data is analyzed using SPSS software. The researcher concludes that advertisement, social media, and content marketing have a significant impact on customer satisfaction levels with the product. Retailers need to learn and work on content marketing to ensure customer satisfaction. Small sample size is the limitation of this study.