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This study examines the effect of the service of opening a savings account Now through Livin’ by Mandiri on customer loyalty (CL) mediated by customer satisfaction (CS) of Bank Mandiri Lombok Kopang with a population of 4,048 customers. Data in this study were analyzed qualitatively. Using Slovin formula, the sample obtained was 100 customers. Results show that the service of opening a savings account Now through Livin’ by Mandiri has effect on CL and is also mediated by CS. Bank Mandiri Lombok Kopang is recommended to improve the service process of opening a savings account Now through Livin’ by Mandiri so that CL increases.

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The Effect of Service of Opening Savings Product Account Now Through Livin’ by Mandiri on Customer Loyalty Mediated by Customer Satisfaction (Case Study at Mandiri Bank Branch Office, Lombok Kupang)

  • 会议论文

  • 发表日期：

    2025年

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  • Markonah Markonah,
  • Atik Djajanti,
  • Hedwigis Esti Riwayati,
  • Yohanes Ferry Cahaya

摘要

This study examines the effect of the service of opening a savings account Now through Livin’ by Mandiri on customer loyalty (CL) mediated by customer satisfaction (CS) of Bank Mandiri Lombok Kopang with a population of 4,048 customers. Data in this study were analyzed qualitatively. Using Slovin formula, the sample obtained was 100 customers. Results show that the service of opening a savings account Now through Livin’ by Mandiri has effect on CL and is also mediated by CS. Bank Mandiri Lombok Kopang is recommended to improve the service process of opening a savings account Now through Livin’ by Mandiri so that CL increases.