In the face of escalating environmental concerns and the urgent need for sustainable solutions, the aviation industry has become a focal point for transformative change. With the industry committing to achieving net zero emissions by 2050, the imperative for change has propelled the development and adoption of Safe Low Carbon Aviation Fuels (SAFs). These fuels, derived from diverse renewable sources, offer a promising alternative to traditional fossil fuel, and are projected to contribute over 80% to reduce emission. This research aims to provide valuable insights into the nuanced interplay of social, environmental, and economic factors, and willingness to play along with the public perception of the use of safe aviation fuels in flights. These findings offer guidance for industry players to align strategies with public sentiments and promote sustainable practices in the pursuit of a greener aviation future.