Farm to Fashion Model & Other Sustainable Development Practices of National Institute of Fashion Technology, Bhubaneswar: A Case Study from India
摘要
Arguably, the fashion industry is the most polluting industry after oil. So, there is a need for fashion academia to have a paradigm shift in fashion education, research, and institution-building approaches. Many fashion educational institutes took a path-breaking step in this direction. NIFT Bhubaneswar is one of them. Through exploratory research, this paper aims to document NIFT Bhubaneswar’s proposed and partially implemented unique Farm-to-Fashion model and other sustainability initiatives. The ‘Farm to Fashion’ model is a research conceptualized to demonstrate the campus’s entire eco-friendly fashion value chain with the help of artisans, farmers, and experts from different places in Odisha, India. Around 30–40 local varieties of natural dye-yielding and fibre-yielding plants have been identified and planted inside the campus. Research and experiments are being carried out on natural dye and fiber extraction processes from several species of plants in the campus. NIFT Bhubaneswar follows other initiatives to promote clean and renewable energy, such as rainwater harvesting and water recycling, paperless office systems, and composting. These add significant steps in positioning the campus globally as a premium sustainable fashion institute. This case may sensitize, inspire, and provide a roadmap for upcoming institutions and organizations to grow on the path of sustainability. Overall, through its model, the paper addresses a clear knowledge gap in the existing fashion literature and briefly states its scope and limitations.