Tourism is a crucial component of urban economies, heavily influenced by travelers’ experiences and perceptions. This paper utilizes Yelp reviews as a valuable data source to extract insights that can inform and enhance tourism strategies at both city and national levels. By analyzing these reviews, we aim to determine the key factors contributing to tourist satisfaction, identify emerging trends, and highlight areas where local businesses and attractions could improve. Our analysis focuses on aspects such as customer sentiment, service quality, and the popularity of various attractions and amenities. By linking these findings with demographic and geographic data, we offer targeted recommendations for tourism boards, city planners, and business owners. The goal is to develop data-driven strategies that enhance the tourist experience, attract more visitors, and strengthen the local economy. This work underscores the power of big data in transforming raw information into strategic insights, emphasizing the importance of customer feedback in making destinations more appealing and competitive in the global tourism market.