Building Risk Communication Capacity for Veterinary Professionals: Insights from Teaching Strategies and Veterinary Practitioners
摘要
Veterinary professionals play a key role in promoting animal welfare and public health while fostering community trust through clear and effective communication. Contextualizing global crises, such as the recent public health emergency of the COVID-19 pandemic and climate-related disasters, this communication must address the crisis’s impacts on the interplay between service providers and service users. Hence, this chapter emphasizes the critical need for veterinary medical education and professional training in risk communication using two case studies in the academic and practice settings, respectively. In the academic setting, this chapter describes an instructional approach that leverages Agenda-Led Outcome-Based Analysis (ALOBA) and clinical pedagogical frameworks to train veterinarians in risk communication skills. The US-based pedagogical case study examines veterinary learner-client interactions in simulated encounters, utilizing the Calgary-Cambridge Guide (CCG) framework and focusing on six key pedagogical skills: noticing, ignoring, intervening, unpacking, pointing, and processing. Additionally, in the practice setting, the chapter explores challenges faced by Canadian veterinary professionals during the COVID-19 pandemic. It highlights how they adapted risk communication techniques to meet evolving client needs while maintaining trust during this crisis. The training tools introduced in this chapter aim to support experiential learning and reflective practice, equipping veterinary professionals to manage crises effectively and promote public health by fostering resilient human-animal interactions.