The food sub-sector has been a dominant force within Indonesia’s small and medium enterprises (SMEs) landscape over the past two decades. Since 2014, online food delivery (OFD) services, introduced by an internet transportation platform established in 2010, have become integral to the success of culinary businesses and consumer convenience nationwide. This study investigates the behavioral intentions of OFD users and their influence on the development of culinary SMEs across five major Indonesian cities. Using the Structural Equation Model-Partial Least Square method, data from 600 respondents were analyzed to identify key behavioral drivers. The findings reveal that performance expectations and social influence significantly impact consumer behavioral intentions, whereas effort expectations exert minimal effect. Key factors such as the time and cost efficiency of OFD services, combined with social recommendations from peers, substantially boost user interest. Additionally, demographic elements, including age, gender, education, and occupation, moderate these behaviors, influencing user preferences and engagement. The study highlights how culinary SMEs can harness OFD platforms to expand their market reach by leveraging the strong behavioral intentions of users. It emphasizes the role of technology in shaping consumer behavior and offers strategic insights for culinary SMEs to remain competitive. By integrating OFD services into their operations, SMEs can enhance growth prospects and sustain their long-term viability in a dynamic market environment.