This study investigates the role of social media use in mediating the relationship between celebrity worship and body image issues in a sample of 194 Indian young adults between 18 and 25 years of age, employing a quantitative research design. The data was analyzed using mediation analysis and correlation analysis. The results revealed strong correlations between celebrity worship, social media use, and body image dissatisfaction. Mediation analysis showed that social media use partially mediates the relationship between celebrity worship and body image, and it is proposed that young adults who are active in celebrity culture and social media might be vulnerable to body dissatisfaction. These findings highlight social comparison and social media as a platform amplifies appearance pressures. Implications imply a need for awareness campaigns promoting healthier social media use and reflective consumption of celebrity content.