This research examines the impact of affiliate marketing, video content marketing, and live-streaming influencers on purchase behavior with an emphasis on housewives. Since social media platforms are becoming an essential part of shopping, this study looks into how affiliate marketers and influencers affect consumer behavior. Upon analyzing the different marketing strategies, it was found that influencers, especially active in live and video streaming, have substantial effects on the purchasing decisions made by housewives. In addition to helping shoppers feel more trust, these strategies further improve the shopping experience, thus positively influencing their intentions to purchase. Nevertheless, more research is required to better capture these specific dynamics across various demographic groups.