In this piece, I consider various problematic themes of the transhumanist literature that carry significant ethical import, to point out that traditional utilitarian approaches, the ones standardly preferred by transhumanism, reveal some grave conundrums, and are thus unable to satisfactorily address several pressing issues that afflict the movement. Instead of aiming at solving each one of them, I propose rethinking the novel ethical problems triggered by transhumanism via a consideration of divergent ethical frameworks, as opposed to the utilitarian one used by default. I advance that alternative ethical positions, such as duty and virtue ethics, deserve to be seriously examined as viable systems of moral reasoning for this pervasive phenomenon. In this vein, I jump-start the articulation of deontological and aretaic narratives applied to transhumanism. I conclude by urging further investigation on alternative ethical outlooks applied to the movement, suggesting further scholarship on the intersection of these with the shared aim of human flourishing.