Uber adopted a “strategy of chaos” in all three cities, aiming to challenge existing regulations in the individual passenger transport service it deemed to be obstacles to its development. The platform presented its endeavor to deregulate the sector as a moral battle between heroic innovators acting in the name of innovation and entre-preneurial freedom and traditional players defending their special privileges to the detriment of the general inter-est. It has won the support of drivers and customers thanks to economic incentives. In this way, the platform has established itself as a key player in the sector and has ousted the competition. Although Uber initially used financial incentives to attract drivers, the latter soon had no choice but to use the platform if they wanted to earn a living. Although Uber initially used financial incentives to attract drivers, the latter soon had no choice but to use the platform if they wanted to earn a living. Drivers have become totally economically dependent on it.