This chapter analyzes the conditions under which the platform was developed and deployed in Paris, London and Montreal. Although the platform has had to adapt to these different institutional contexts, public authorities have nonetheless agreed to overhaul current rules that restrict entry into the profession and encourage an increase in driver numbers. To this end, it has adopted a fait accompli strategy, which consists of systematically launching its activities without authorization and without respecting the rules applicable to individual passenger transport, accompanied by intensive lobbying. Once it has established itself as a key player, it calls on local authorities to change the regulatory framework in order to adapt it to its way of operating. Indeed, Uber’s business model requires an excess number of drivers relative to demand in order to respond quickly and thus ensure customer satisfaction. The platform is thus systematically positioned in the least selective professional segment to facilitate access to the profession: car-sharing in Montreal, minicabs in London, VTCs in Paris.