In the contemporary era, charitable organizations are employing digital marketing with greater frequency and efficacy in pursuit of their objectives. To illustrate, Food Banks Against Hunger, a non-profit organization with the objective of combating hunger and food waste, deploys digital marketing strategies and tools. Furthermore, academic institutions are engaged in the discourse surrounding the efficacy of digital marketing strategies in supporting non-profit organizations, with a particular focus on volunteer recruitment and fundraising. The Food Bank was established in Portugal in 1991 with the objective of collecting surplus food from companies and individuals and distributing it through institutions that provide food to people and families in situations of social vulnerability. The institution is constituted by a network of volunteers and plays a pivotal role in society, contributing to the reduction of food waste and the assurance of access to quality food for individuals in vulnerable circumstances. Moreover, the mission of the Food Bank Against Hunger is consistent with the Millennium Development Goals (MDGs) and the Sustainable Development Goals (SDGs). Add to this, our knowledge today is that to help students acquire broader knowledge, it is necessary for academic education to link with real work in the community and to strengthen their critical thinking skills. The result is this project between the Food Bank of Coimbra and the Polytechnic University of Coimbra. The present project is guided by two principal objectives. The first objective is to utilize digital marketing tools to raise awareness among young people of the importance of sharing food with those who cannot afford it. This is essential to promote values of solidarity and empathy in society. Secondly, the project will utilize digital media to disseminate information regarding fundraising appeals and volunteering opportunities for the benefit of vulnerable families. The project was developed by a group of young students from Coimbra Business School, a college from the Polytechnic University of Coimbra, with a case study approach being employed. The students and researchers involved will work on data analysis, marketing strategies, and service-learning methodologies.