This study examines the rise of small-format texts in contemporary digital communication, a phenomenon driven by the pervasive influence of digital technologies. The shift towards brevity and conciseness in textual communication is evident across various online platforms, from social media to instant messaging. This paper explores the typological features of small-format texts, emphasizing their unique characteristics and the underlying mechanisms that enable effective communication within limited textual space. Key typological parameters of small-format texts include visual integrativity, minimized explicit plans, and mobility of linguistic norms. Visual integrativity refers to the ability to perceive the entire text at once, fostering a synergistic effect where all elements contribute to a unified semantic construct. Minimizing the explicit plans involves employing linguistic compression techniques and creating multi-layered structures to convey complex information efficiently. The mobility of linguistic norms reflects a tendency towards simplification and colloquialization, enhancing expressiveness while reducing the need for extensive verbalization. The analysis reveals that small-format texts exhibit an asymmetry between expression and content, where each element carries a high semantic load. Polycode character is another significant property, with non-linguistic elements playing a crucial role in constructing the textual semantic level. The examples from online literary formats and scientific abstracts illustrate how small-format texts can convey rich meaning within minimal linguistic resources. The study concludes that modern communicative conditions necessitate the re-evaluation of traditional textual norms, highlighting the emergence of small-format texts as a qualitatively new textotype adapted to the demands of digital culture.