Big data has been a buzzword in recent years. The increasing amount of data raises both the opportunities and the challenges of managing it. Figure 8.1 shows Google’s data center in Mayes County, Oklahoma, USA, where data is stored (D. Davis, “How big data is transforming architecture,” April 2015, https://www.architectmagazine.com/technology/how-big-data-is-transforming-architecture_o ). When properly analyzed, big data can reveal patterns, trends, and relationships related to human behavior and interaction in the built environment.