Digital shopping has been a latest development which has disrupted the way people purchase and their shopping behavior, ultimately becoming a new normal for the people at large. Online shopping has brought many advantages to the consumers but also introduced some new challenges for the consumers during online shopping. Consumers’ behavior in online platforms is found to be affected by seven factors namely elegance factors, easy reach, security concerns, price offerings, dependability, delivery and quality. The present study has examined the various factors which alters or affects the purchasing decision of the consumer in Delhi-NCR. Data collected is primary in nature and analyzed with the help of Multiple Regression method. Findings of the study are going to help online retailers and companies to understand the difficulties faced by consumers and in other words will help in enhancing their satisfaction while shopping on online platforms.