This study explores the influence of social factors on solo female travel, examining the mediating role of safety perceptions and travel behaviours. We investigate how social influence (peer recommendations, societal norms, family attitudes, media representations) shapes perceived safety, self-efficacy, travel decision-making, and information seeking behaviour of solo female travellers. We further explore how these mediating variables, in turn, influence solo female travel behaviour, perceptions of the experience, safety perceptions and risk management strategies, and impact on well-being and personal development. The research involved conducting 30 in-depth interviews focusing on the participants’ travel motivations, experiences, and challenges. The study utilizes Q method approach and functional attitude theory. Industry professionals in public relations, advertising, and marketing can use this information to develop messaging that resonates strongly with a particular attitude function and increases return on investment within this target market. The Q-Methodology allows for both quantitative and qualitative analysis of the participant’s viewpoint, which helps to identify a foundational commonality among solo travel motivations.