The study investigates the awareness level of Green Investment and its role in promoting sustainable development among Generation Z (Gen Z). Green investment, which involves directing capital toward environmentally responsible and sustainable projects, is vital for pointing out the International Dilemmas such as Planetary Warming, Resource Depletion. With a focus on Gen Z, a generation known for its digital savvies and heightened environmental consciousness, the study seeks to determine the extent of their awareness and interest in green investment opportunities. A total of 100 respondents were surveyed, and data were analyzed using the Chi-square test to assess the relationship between demographic factors (age, education, media exposure) and the level of awareness regarding green investment. Results indicate that while Gen Z shows a general inclination toward sustainable practices, there is a noticeable gap in their understanding of green investment mechanisms and their potential impact on long-term environmental sustainability. The findings suggest that targeted educational initiatives and enhanced media exposure can improve Gen Z’s engagement with green investment, aligning their financial decisions with sustainable development objectives.

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A Study on Awareness Level of Green Investment on Sustainable Development Among Gen z

  • N. Devaram,
  • P. Jayasubramanian,
  • P. Vimal Kumar,
  • S. K. Sudhan,
  • Reenu Mohan

摘要

The study investigates the awareness level of Green Investment and its role in promoting sustainable development among Generation Z (Gen Z). Green investment, which involves directing capital toward environmentally responsible and sustainable projects, is vital for pointing out the International Dilemmas such as Planetary Warming, Resource Depletion. With a focus on Gen Z, a generation known for its digital savvies and heightened environmental consciousness, the study seeks to determine the extent of their awareness and interest in green investment opportunities. A total of 100 respondents were surveyed, and data were analyzed using the Chi-square test to assess the relationship between demographic factors (age, education, media exposure) and the level of awareness regarding green investment. Results indicate that while Gen Z shows a general inclination toward sustainable practices, there is a noticeable gap in their understanding of green investment mechanisms and their potential impact on long-term environmental sustainability. The findings suggest that targeted educational initiatives and enhanced media exposure can improve Gen Z’s engagement with green investment, aligning their financial decisions with sustainable development objectives.