Social media has become the most important channel for marketing, especially through influencers, social media has evolved from a mere platform for posting pictures and thoughts. Now people are referring to social media for their needs. Influencers have a strong audience who believe in them, especially the younger generation. They are more fascinated by the live use of various products; influencers are projecting products in such a way that they use those for their use with their family. This creates an emotional connection with the people across social media. This can be treated as a fresh approach to marketing where people like us use and showcase the products in such a way creating a mental image for normal people. Nowadays companies have recognized the effect of influencer endorsement through social media on customers, they are shifting their marketing channels and strategies. This study makes an effort to analyze how social media influencers’ endorsements affect the visit intention of various people. The researchers used a well-structured questionnaire to collect the information from 104 samples in different age groups. Major analysis was carried out using statistical tools. Researchers are exploring the relationship between social media influencers’ endorsement and visit intention, the age and gender of customers, and their visit intention. The study proves that social media influencer’s endorsement has a positive impact on the intentions to visit luxury resorts. From the study, it is evident that both the customers and companies are adapting influencer marketing to know about the products and also to educate about their brand image. Another finding the is that visit intention of customers is not based on their gender and age.