The younger generation prioritizes growth and wealth creation over income generation when it comes to investment. In making investment decisions, they are also likely to consider factors related to environmental and social governance (ESG). The investment perceptions of Indian investors, particularly millennial and baby boomers, are influenced by various factors, including risk, technology, ESG considerations, growth and wealth creation, diversification, and financial literacy. The younger investor’s perspective is closely linked to their investment patterns, as well as their approach to risk and return. Additionally, the study explores the investment expectations of millennial and baby boomers in relation to securities. This research focuses on the investment behaviors of the younger generation, utilizing an open-ended 5-point Likert scale questionnaire, with Kruskal-Wallis and One-Way ANOVA statistical tests (non-parametric) for data analysis. Demographic factors such as age, gender, education, and income of Generation Y and Z are considered important. The study also identifies barriers to investment faced by the younger generation and proposes possible solutions. Furthermore, it examines the influence of technology, risk tolerance, and financial goals on the investment decisions of young investors.