Examining brand development in the textile industry utilizing social media platforms, this research keeps an eye on current marketing trends and digital technologies on Instagram Facebook and others. The ongoing digital revolution pushes textile manufacturers to adopt social media channels that let them increase the reach of their brand while keeping consumers engaged and developing their brand identity. Using items with influencer content and customer evaluations and behind-the-scenes activity, a quantitative research gauges the impact of many content materials on consumer judgement and purchase behaviour. Surveys combined with interviews produced data from marketing experts and social media end-users which revealed key strategies for integrating social media into textile brand management. Product images together with customer reviews function as the strongest elements in building brand perception alongside influencer marketing and behind-the-scenes visual content. Since this research proves that brands must unite their digital activities with what the consumers want, it stresses how alignment between brands and consumer preferences can make successful social media strategies. The findings of the research provide practical guidance for textile businesses to improve the social media performance to realize sustained brand growth against the contemporary market competition.