The study investigates the impact of social media on digital financial literacy and investment behavior among rural investors in Karnataka, India. The country has made significant progress in digital transformation, ranking 49th in the Network Readiness Index 2024. Financial literacy is crucial for empowering marginalized communities, fostering economic and social inclusion, and enhancing the socio-economic status of rural populations. The research aims to examine the role of social media in promoting financial literacy, evaluate its influence on investment behavior, and identify challenges faced by rural investors in adopting digital financial practices. A mixed-methods approach is used, combining quantitative data from structured surveys with qualitative insights from interviews with financial educators, government officials, and community leaders. Key areas of focus include understanding how social media drives financial awareness, the adoption of digital payment systems, and the impact on saving, budgeting, debt management, and investment practices. The research aims to provide actionable insights for policymakers, financial institutions, and social media platforms to develop targeted strategies to address the unique financial literacy needs of rural communities and enhance their participation in the digital economy.