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In light of rapid technological advancements, the banking sector has experienced a profound shift characterized by the widespread adoption of electronic banking (e-banking) services. This research initiative aims to explore the nuanced impact of e-banking on customers in Bengaluru, India. The study seeks to provide a comprehensive understanding of the evolving dynamics between customers and e-banking platforms. The research will concentrate on various critical aspects, including customer preferences, satisfaction levels, trust, and the perceived benefits and challenges associated with e-banking. Additionally, the study will investigate demographic factors that might influence customer attitudes toward e-banking, such as age, income, and educational background.

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Unlocking E-Banking Potential: A Customer-Centric Approach to Quality, Trust, and Security

  • 章节

  • 发表日期：

    2026年

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  • R. Muthukrishnan,
  • M. Janani,
  • J. Easubatham Armstrong Anand,
  • R. Naveen Kumar,
  • A. Hari Hara Nath Reddy,
  • R. Brinto Collins

摘要

In light of rapid technological advancements, the banking sector has experienced a profound shift characterized by the widespread adoption of electronic banking (e-banking) services. This research initiative aims to explore the nuanced impact of e-banking on customers in Bengaluru, India. The study seeks to provide a comprehensive understanding of the evolving dynamics between customers and e-banking platforms. The research will concentrate on various critical aspects, including customer preferences, satisfaction levels, trust, and the perceived benefits and challenges associated with e-banking. Additionally, the study will investigate demographic factors that might influence customer attitudes toward e-banking, such as age, income, and educational background.