Cryptocurrency has gained significant attention in recent years, particularly among investors seeking alternative investment opportunities. In Malaysia, cryptocurrency adoption and investment have garnered interest, with researchers examining the factors driving Malaysian investors’ behavior in the Bitcoin market. Hence, this study aims to identify the key factors influencing investment decisions in cryptocurrency in Malaysia. The theoretical framework for this study is based on the Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM). The hypothesis of this study is to observe the relationship between perceived risk, market volatility, self-efficacy, subjective norm, financial literacy, and technological literacy to the decision to invest in cryptocurrency. This study is using cross-sectional analysis of 180 target respondents between the ages of 18 to 40 of investors in Malaysia. By utilizing SPSS version 29 for data analysis, it can be concluded that there is a significant relationship between perceived risk, market volatility, self-efficacy, subjective norm, financial literacy, and technological literacy to decision to invest in cryptocurrency in Malaysia. Self-efficacy has the strongest relationship with the decision to invest in cryptocurrency. This study is important to academicians, regulators, and investors as it provides valuable insights into the factors that drive investment decisions in the cryptocurrency market. Understanding these factors can help stakeholders make more informed and strategic choices, ultimately contributing to the stability and growth of the market.