This audio-visual chapter explores the current landscape of ethical true crime advocacy. It endeavours to enrich the ongoing conversation about ethical concerns in relation to true crime documentary, especially when these collide with social media commentary. By creatively examining ethical challenges, investigating the pivotal role of social media platforms in offering a voice, and spotlighting effective ethical frameworks, this chapter offers a holistic perspective on how advocates can harness social media while adhering to self-imposed ethical standards. Through compelling original testimonies, the chapter unravels the complexities of ethical true crime advocacy amid an era of highly lucrative commercial true crime whilst also showing how, within the realm of social media, ethical true crime advocates find an independent platform to mobilise and educate audiences, fostering a space for meaningful conversation and change.