The advent of the experience economy has led to a notable surge in user expectations regarding the quality of the experience they seek. This paper takes Alibaba Smart Ping Pong Champion on the Cloud Challenge as its case study. It begins by identifying user experience demand as its starting point and then employs a questionnaire survey method and an ASEB grid analysis model to conduct a comprehensive analysis of the design of the entire process and each link in Alibaba Smart Ping Pong Champion on the Cloud Challenge. It then proceeds to undertake a detailed examination of the status quo of the user experience on the site, which reveals the existence of four key issues. On this basis, this study puts forward improvement and development suggestions covering technology, design, service and business from the four levels of user value realisation, user emotional satisfaction, personalised service provision and user demand response. The aim is to explore new paths and perspectives to enhance the user experience of smart sports, and to provide theoretical and practical guidance for the development of smart sports around the world.