Technological devices are known to have cultural values embedded in them. Social robots are no exception and reflect the needs, norms, values, and expectations of people in a society. Given that these expectations differ from culture to culture, logic would follow that the designs of social robots should differ. However, because the principles of the Western-centric market economies have largely dictated robotic design and global trade, the imprint of Western-centric cultural imperialism has been inevitable upon robotic design and robotic trade. This chapter posits that examining social robots outside the Western context may provide fresh insight into the expansion of robot design pathways. It aims to encourage engineers to not only reflect on the cultural values they embed in their robotic design, but to also imagine how consumers might adopt the devices within their respective cultural contexts. By doing so, the chapter hopes to offer cross-cultural reference points to what cultural sustainability may mean for human interaction with social robots.

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Social Robots and Regionality: Cross-Cultural Perspectives on Cultural Sustainability

  • Yuko Itatsu

摘要

Technological devices are known to have cultural values embedded in them. Social robots are no exception and reflect the needs, norms, values, and expectations of people in a society. Given that these expectations differ from culture to culture, logic would follow that the designs of social robots should differ. However, because the principles of the Western-centric market economies have largely dictated robotic design and global trade, the imprint of Western-centric cultural imperialism has been inevitable upon robotic design and robotic trade. This chapter posits that examining social robots outside the Western context may provide fresh insight into the expansion of robot design pathways. It aims to encourage engineers to not only reflect on the cultural values they embed in their robotic design, but to also imagine how consumers might adopt the devices within their respective cultural contexts. By doing so, the chapter hopes to offer cross-cultural reference points to what cultural sustainability may mean for human interaction with social robots.