Generative AI-based technologies offer new ways to engage students in personalized, inclusive, and interactive learning experiences. This includes applications such as course assistants, simulations, interactive activities, and tailored feedback on assignments. The goal of this half-day workshop is to share ongoing work in this rapidly evolving space and discuss what features of implementations contribute to successful adoption and use in university courses. Bringing together researchers, educators, and developers, we will showcase cutting-edge systems and empirical findings that examine the effectiveness of AI in higher education. Through presentations and group activities, participants will collaboratively identify emerging trends, challenges, and best practices. The workshop aims to synthesize insights into a set of recommendations to guide future research and implementation of AI-enhanced teaching and learning strategies.