Kristina Wright says: the meanings of ‘artificial’ and ‘intelligence’ point us toward the idea that AI simulates but does not replicate human cognitive and emotional capacities. Though it possesses speed and is able to recognize patterns, AI lacks consciousness, morality or subjectivity (including, therefore, feelings, taste and opinions). While it might have artificial intelligence it can also have artificial unintelligence—perpetuating systemic biases, as well as offering flawed decision-making and bad data in that ‘data-trash in, output-trash out’ way. It can, however, support a creative writer’s brainstorming, research and editing. A useful tool, and a time saver, we should nevertheless not become over-reliant on AI. To do so would dilute originality and suppress the rich potential and complexity of the human imagination. In an increasingly digitized and commercialized writing world, more commercial genre and multimedia creative writing will likely benefit most, while emotionally resonant work in forms such as poetry not so much. Such emotional resonant, human-created works of creative writing will likely become more valued because of their rarity. Along with some redefining of value and practice in creative writing, AI also means a contemporary consideration of ethical issues associated with authenticity and with attribution and the potential for the undermining of forms of labor, which provide individuals and communities with livelihoods. Ultimately, human empathy, memory and mortality is irreplaceable in creative writing, even as AI transforms general writing tools and the landscape in which writing occurs.