The fashion industry is an innovative professional field operating in an increasingly competitive regulated environment. This makes strategic issues very vital for their success. The purpose of this chapter is to provide a profile of EDFs as well as establish the competitive context of Ghanaian ethnic fashion designers (EDFs) using and validating the extent to which Porter’s five forces framework applies to the Ghanaian context. Employing a qualitative approach, the study utilized a cross-sectional design to gather data from a sample of 33 EFDs operating in Accra and Tema. The results highlight the personal and business profiles of EFDs. It also revealed that highly competitive forces in the ethnic fashion industry are barriers to entry, bargaining power of buyers, and entrepreneurial personal resources. While the bargaining power of suppliers and competitive rivalry are moderate forces, threats of substitutes are low. The revelation of entrepreneurial personal resources as a possible competitive force for EFDs underlies the importance of the resources an entrepreneur has and the social capital that can be obtained. This study is one of the few papers that attempted to study the competitive situation of the Ghanaian ethnic fashion industry using Porter’s five forces model. It therefore presents a novel framework for understanding the competitive situation of EDFs offering insights into the the nature and how Porter’s five forces apply to a developing economy.