Work–Family Balance Among Married Fashion Entrepreneurs in Ghana: Challenges and Strategies During Seasonal Festivities
摘要
The Christmas festive season presents opportunities and challenges for married fashion entrepreneurs in Ghana, particularly those navigating the competing demands of business and family life. This study seeks to explore the challenges and solutions fashion designers employ during the Christmas festivities, focusing on designers in the Ghana National Tailors and Dressmakers’ Association (GNTDA). A descriptive research design was adopted for the study, concentrating on married fashion designers in the GNTDA, with a total population of 200 and a sample size of 129. The study employed a mixed-method approach, using interviews and questionnaires to gather data. Purposive and convenience sampling techniques were utilized. The research found that the Christmas festivity involves increased workload and additional pressure, with key challenges including customer insults and anger regarding completed specifications. Additionally, the study revealed that female designers employ specific work practices to achieve work–life balance, while male designers tend to leave all home responsibilities to their wives. This research attempts to fill the knowledge gap, as there is limited research addressing work–life balance and client deadlines among fashion entrepreneurs.