This chapter explores crisis management in Higher Education Institutions (HEIs) through a gender lens. It adopts Branicki’s (2020) distinction between rationalist approaches to crisis management characterised by authoritarian leadership and a masculine logic, and the alternative relationalist conceptualising of crisis management based on a feminist ethics of care. The chapter empirically draws on an analysis of academic crisis management discourses in blog posts published between 2020 and 2022 by eight Vice-Chancellors (VCs) (four women and four men) at Swedish HEIs. The analysis demonstrates that discourses that support a rationalist approach to crisis management dominated among the blogs during the COVID-19 crisis, often reproducing traditional masculine management and leadership ideals. The results, however, also identify expressions of the relationalist approach, communicated by female VCs to a higher degree than the male VCs. These alternative discourses raised otherwise silenced questions, recognised marginalised groups, and provided encouragement and support in times of crisis.