With the rapid development of digital technology, online marketing is facing tremendous changes. In this context, this article will explore the construction and high-quality development strategies of online marketing course websites from the perspective of digital empowerment. Firstly, the current situation and main problems of the online marketing course market are analyzed, and the key factors restricting its development are insufficient user experience and uneven course quality. Then, it is proposed to optimize course design and delivery through technological innovation and data-driven strategies to improve user satisfaction and learning effectiveness. Finally, the effectiveness of these strategies is verified through case studies, further proving the important role of digital technology in enhancing the core competitiveness of online course websites.