Using the methods of literature, questionnaire, mathematical statistics and interview, this paper studies the marketing mode and dilemma of township taekwondo market training institutions in Yibin. It is found that the core of its profit is the collection of class fees. Enrollment is the key way to obtain class fees. Teaching is the link to expand service products such as grade examination, competition performance and clothing, and then invest in necessary marketing expenses and continue to carry out business activities. Marketing management also lacks long-term strategic planning and is not good at using new digital technology to drain; the lack of coaching ability leads to consumers’ cognitive bias and loss of students; lack of marketing products, lack of service level and other difficulties. It is suggested to improve the management level and join the trend of digital marketing; improve the professional quality of coaches and communicate effectively with consumers; with taekwondo culture and technology as the core, develop new products to meet the actual needs of consumers and other development strategies.