India’s health environment has rapidly changed due to urbanization and globalization, which had a major impact on food patterns and way of life in metropolitan regions. This study investigates how youth consumption patterns of High Value Agricultural Products (HVAP) relate to their health issues in India. Survey on National Family Health has shown that in the last four years, the percentage of men and women who are obese has climbed from 19 to 23% and from 21 to 24%, respectively. It affects 33.3% of the urban population, compared to 19.7% of the rural population. With 42.5% of the population suffering from diabetes, Delhi has the highest rate of disease. In addition, 41% of Delhi’s population is obese, and hypertension affects 32.8% of the population. The study examines data from a primary survey of 300 people in Delhi using Factor Analysis and Multiple Regression Analysis. Findings reveal that health issues explains 46.7% of the total HVAP consumption. Meat and fish consumption within the HVAP basket has been found to be less influenced by health than the consumption of fruits, vegetables, milk, and eggs. Interestingly, when it comes to the High Value Agricultural Products (HVAP) factors like price, availability in the market influence the decision to consume. Therefore, this study gives the industry and marketers a foundation for effectively promoting High Value Agricultural Products (HVAP) and gives policymakers knowledge for creating successful health interventions.