Amidst global discussions about the science we need for the Ocean we want, promoting Ocean Literacy has become central to expanding the scientific impact and fostering greater social engagement. A key component of these initiatives is the need to prioritize gender equity as a foundational pillar for building a just and sustainable future. Women continue to be underrepresented in Ocean sciences, both globally and in Brazil, facing numerous barriers such as hiring difficulties, limited career progression, harassment, lack of support during motherhood, and lower publication rates. These challenges are deeply rooted in historical and structural biases that still shape the field of Ocean science today. The United Nations Ocean Decade (2021–2030) and the 2030 Agenda have promoted international cooperation and investments to address these obstacles. Public policies must be developed to foster women’s participation across all levels of Ocean research and governance. This chapter examines the challenges and opportunities for promoting gender equity within Ocean Literacy initiatives in Brazil, with a particular focus on the Maré de Ciência Program and its partners. The chapter outlines strategic pathways to create a more inclusive and equitable Ocean science community by showcasing best practices and offering a detailed view of female representation.