Rice agroecosystems play an important role in global food security while also providing ecosystem services that complement rice production. These services include supplying (food, fodder), regulating (water purification, climate regulation), cultural (aesthetic value, recreational activities), and sustaining (nutrient cycling, soil formation). This chapter provides a thorough methodology for valuing environmental services, emphasising their relationship with sustainable rice growing techniques. The chapter highlights the obstacles and potential in valuing ecosystem services by investigating both ecological and social components. It emphasises the need for integrated techniques that may protect and improve rice agroecosystems while offering incentives to diverse stakeholders. Such a strategy is critical for sustaining the long-term viability of rice production, providing ecosystem services, and supporting the well-being of those who rely on them. The insights offered in this chapter are intended to assist policymakers in developing effective strategies for sustainable rice agroecosystem management.