This paper presents the development and demonstration of the A.R.T.I.C. model—a conceptual framework for integrating augmented reality (AR) and user-generated content (UGC) into social media marketing campaigns. The model is tailored to the dynamics of TikTok, where users act as both consumers and content creators. A critical review of existing marketing models (e.g., AIDA, Customer Journey, 5E Framework) reveals their limitations in addressing AR-specific interaction, co-creation, and platform-native behavior. In response, the A.R.T.I.C. model structures the engagement process into five phases: Attract, Relate, Trigger, Influence, and Convert. To illustrate the model, an AR lipstick filter was created using TikTok’s Effect House platform. The prototype allowed users to visualize the product on their own faces and engage through recording and sharing, aligning with the model’s stages. The paper compares A.R.T.I.C. to established frameworks and highlights its potential as a strategic planning tool for immersive marketing. The study is exploratory in nature and does not include quantitative metrics but sets the foundation for future empirical validation.