Advances in technological developments have been the triggers of industrial revolutions. Emerging digital technologies have initiated the industry 5.0 revolution, which holistically transforms the industries in the business world. Industry 5.0 has emerged differently from its previous versions, with its structure encompassing the dimensions of human centricity, sustainability, and resilience. The transformation process considers these dimensions and has affected all sectors, including the automotive industry. This situation has caused companies to face a strategic decision-making process regarding incorporating digital technologies into their operational processes. For this reason, this study focuses on evaluating and selecting I5.0 technologies in the automotive industry. The study consists of two main stages. First, it proposes a new model based on the opinions of experts and a literature review. Second, it presents an application based on an integrated multi-criteria decision-making (MCDM) methodology for the automotive industry in Turkey to verify the proposed model’s applicability, validity, and suitability. In this regard, the study utilizes the analytic hierarchy process (AHP) to compute the weights of the criteria of the proposed model. Following this, VIšeKriterijumska Optimizacija i Kompromisno Rešenje (VIKOR) is employed to select the most appropriate I5.0 technology among the alternatives based on the proposed model. However, real-life decision-making problems involve complexity, uncertainty, and subjective human perception. Therefore, in this study, classical AHP and VIKOR methods are extended to interval-valued intuitionistic fuzzy (IVIF) sets to eliminate these problems. The study presents valuable insights regarding the priority of the criteria to select I5.0 technologies in the automotive industry and identifies the most appropriate technology for the industry.