As artificial intelligence (AI) continues to play a pivotal role in image classification applications, the ethical implications of these technologies become increasingly significant. This paper explores the intersection of AI and ethics in the context of image classification, specifically focusing on the application of ethical design principles through a framework for a use of case in the fashion industry involving bags images and social media. This work delves into the integration of a comprehensive ethical framework around all the design process. The case study involves the development and implementation of a neural network tailored for bag image classification, leveraging transfer learning techniques. Through a meticulous examination of the ethical dimensions inherent in image classification, the study aims to establish a foundation for responsible and transparent AI practices.