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Public discourse on livestock is characterized by tension. The constant public presence of livestock farming and the need for discussion can be attributed to a range of factors. Reports on conditions in animal husbandry make significant contributions to shaping public opinion (Kothe et al, Berichte über Landwirtschaft 98. https://doi.org/10.12767/buel.v98i1.261 , 2020). During the sustainability debate, regions with high livestock densities are under the spotlight, as many aspects of livestock farming conflict with human interests. Constructive dialogue often seems impossible with stakeholders having opposing motivations: some fundamentally opposed to animal use, others interested in improving the situation or maintaining the status quo. A recipe for goal-oriented dialogue does not yet exist. Various scientific disciplines have been trying to analyze the discourse and, for example, to identify suitable communication strategies (SocialLab ( https://www.sociallab-nutztiere.de/ ), Sonntag et al., Ger J Agric Econ 70(1), 1–16, 2021). In fact, there are successful examples of discussing animals in agriculture from contradicting perspectives when certain rules and guidelines were established (Weber et al., Zukunftsdiskurse – Wie Menschen über Tiere streiten: Projektbericht. Stiftung Tierärztliche Hochschule Hannover. Institut für Tierhygiene, Tierschutz und Nutztierethologie, pp 15–17, 24–25, 35–36 and 38. https://doi.org/10.4119/unibi/2957406 , 2021) (See, for example, the discussion interview between a dairy farmer and a vegan farmer in: Maidl and Schirmer in DIE ZEIT 28/2020: https://www.zeit.de/2020/28/tierhaltung-landwirtschaft-nachhaltigkeit-bauern-diskussion#comments ). This chapter outlines negative influential factors of the discourse. It also identifies discussion rules and presents a model for structured dialogues that support successful discussions about farm animals.

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Public Ethical Discourse About Livestock Production

  • 章节

  • 发表日期：

    2026年

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  • Andrea Nelke,
  • Peter Kunzmann,
  • Tabea Weber

摘要

Public discourse on livestock is characterized by tension. The constant public presence of livestock farming and the need for discussion can be attributed to a range of factors. Reports on conditions in animal husbandry make significant contributions to shaping public opinion (Kothe et al, Berichte über Landwirtschaft 98. https://doi.org/10.12767/buel.v98i1.261 , 2020). During the sustainability debate, regions with high livestock densities are under the spotlight, as many aspects of livestock farming conflict with human interests. Constructive dialogue often seems impossible with stakeholders having opposing motivations: some fundamentally opposed to animal use, others interested in improving the situation or maintaining the status quo. A recipe for goal-oriented dialogue does not yet exist. Various scientific disciplines have been trying to analyze the discourse and, for example, to identify suitable communication strategies (SocialLab ( https://www.sociallab-nutztiere.de/ ), Sonntag et al., Ger J Agric Econ 70(1), 1–16, 2021). In fact, there are successful examples of discussing animals in agriculture from contradicting perspectives when certain rules and guidelines were established (Weber et al., Zukunftsdiskurse – Wie Menschen über Tiere streiten: Projektbericht. Stiftung Tierärztliche Hochschule Hannover. Institut für Tierhygiene, Tierschutz und Nutztierethologie, pp 15–17, 24–25, 35–36 and 38. https://doi.org/10.4119/unibi/2957406 , 2021) (See, for example, the discussion interview between a dairy farmer and a vegan farmer in: Maidl and Schirmer in DIE ZEIT 28/2020: https://www.zeit.de/2020/28/tierhaltung-landwirtschaft-nachhaltigkeit-bauern-diskussion#comments ). This chapter outlines negative influential factors of the discourse. It also identifies discussion rules and presents a model for structured dialogues that support successful discussions about farm animals.