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Egypt is strongly recognized and distinguished in the field of diplomacy in the MENA region. Public diplomacy is used by the Egyptian state to promote its foreign and domestic policy and to send messages abroad. This chapter explores how Egypt particularly employs public diplomacy among its expats and migrants to rally them around their president. The campaign ‘Speak Egyptian, Speak Arabic’ is used as a case study to explain this argument. This campaign is used to showcase the popularity of the president inside Egypt and among Egyptians living abroad. The purpose of highlighting the president’s popularity among Egyptians is to send a message to the international community that the current administration is legitimate and popular.

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The ‘Speak Egyptian, Speak Arabic’ Campaign: A Tool of Egypt’s Public Diplomacy

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  • 发表日期：

    2025年

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  • Aida M. Yehia Abd El Rehim

摘要

Egypt is strongly recognized and distinguished in the field of diplomacy in the MENA region. Public diplomacy is used by the Egyptian state to promote its foreign and domestic policy and to send messages abroad. This chapter explores how Egypt particularly employs public diplomacy among its expats and migrants to rally them around their president. The campaign ‘Speak Egyptian, Speak Arabic’ is used as a case study to explain this argument. This campaign is used to showcase the popularity of the president inside Egypt and among Egyptians living abroad. The purpose of highlighting the president’s popularity among Egyptians is to send a message to the international community that the current administration is legitimate and popular.