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This study explores the multifaceted dimensions of tourism development in Finland, focusing on Rovaniemi, a key destination in the country’s northern Lapland region. Known for its striking natural beauty, vibrant cultural heritage, and unique attractions such as the Northern Lights and Santa Claus Village, Finland welcomed over 6.7 million tourists in 2019. The research adopts a sustainable tourism planning perspective through the application of the STESY model—a methodological framework for identifying and enhancing local tourism Destination Areas (DAj) based on Attractors, Services, and Reachability. Using open data and cluster analysis, the study presents a place-based strategy titled “Rovaniemi: the Earth of Lapland between Tradition and Modernity”, which integrates local identity, indigenous Sami culture, and environmental sustainability. This work contributes to the discourse on tourism as a component of territorial planning, aligning with principles of the New Urban Agenda. It aims to provide a qualified decision support system for policymakers. The findings underscore the importance of balancing tourism flows with conservation efforts and socio-economic benefits, addressing issues like seasonality, infrastructural limitations, and community engagement. The study sets the groundwork for future research involving participatory approaches and advanced spatial analysis tools to refine sustainable tourism strategies in Northern Finland. Discussions and conclusions highlight research insights, limitations, and future directions for sustainable tourism development.

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“Rovanieni, the Heart of Lapland”: STESY Based Sustainable Tourism Development Strategy Linking Local Traditions and Modernity in Finland

  • 会议论文

  • 发表日期：

    2026年

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  • Angelo Gruosso,
  • Alessia Sassone,
  • Alessia Scavone,
  • Rachele Vanessa Gatto,
  • Francesco Scorza

摘要

This study explores the multifaceted dimensions of tourism development in Finland, focusing on Rovaniemi, a key destination in the country’s northern Lapland region. Known for its striking natural beauty, vibrant cultural heritage, and unique attractions such as the Northern Lights and Santa Claus Village, Finland welcomed over 6.7 million tourists in 2019. The research adopts a sustainable tourism planning perspective through the application of the STESY model—a methodological framework for identifying and enhancing local tourism Destination Areas (DAj) based on Attractors, Services, and Reachability. Using open data and cluster analysis, the study presents a place-based strategy titled “Rovaniemi: the Earth of Lapland between Tradition and Modernity”, which integrates local identity, indigenous Sami culture, and environmental sustainability. This work contributes to the discourse on tourism as a component of territorial planning, aligning with principles of the New Urban Agenda. It aims to provide a qualified decision support system for policymakers. The findings underscore the importance of balancing tourism flows with conservation efforts and socio-economic benefits, addressing issues like seasonality, infrastructural limitations, and community engagement. The study sets the groundwork for future research involving participatory approaches and advanced spatial analysis tools to refine sustainable tourism strategies in Northern Finland. Discussions and conclusions highlight research insights, limitations, and future directions for sustainable tourism development.