The study seeks to identify the views of digital media experts towards reducing the carbon footprint of data centers and AI technologies, and their impact on mitigating the repercussions of global climate change. Aspects related to climate change were also explored using a mixed-method approach, conducting a field study with (53) digital media experts, specializing in media, environmental journalism and climate journalism as well as digital media professors. An in-depth interview was also conducted with a sample of (17) experts from 1st February to 1st April 2025. The results of the study revealed that the sample interviewed demonstrated a growing awareness of the significance of environmental sustainability in media organizations, while emphasizing training, awareness-raising and the integration of renewable energy in both media operations and AI-powered data centers. Additionally, experts highlighted the role of media organizations in promoting sustainability through education and basic integration of renewable energy, to promote environmental transformation. The study found major structural and financial obstacles to reducing the carbon footprint of data centers and AI. Meanwhile, experts viewed that external support from governments and international organizations was required to overcome these obstacles. Although experts emphasized the growing role of digital media in raising environmental awareness, there are concerns associated with the effects of AI's carbon footprint. The study recommended that media organizations should be directed towards investing in newsrooms, comprehensive training programs, focusing on raising media professionals’ awareness on the carbon footprint of digital infrastructure and the wider environmental constraints associated with modern technologies.