This paper examines the integration of Environmental, Social, and Governance (ESG) strategies in real estate, highlighting the key drivers of adoption, the impact on design, construction, and operations, as well as the financial implications and future trends. It also explores challenges in ESG implementation and presents effective strategies for developers and investors to navigate regulatory changes, mitigate financial risks, and adapt to evolving market demands. Employing a general review methodology, this study synthesizes insights from academic literature, industry reports, regulatory frameworks, and case studies to provide a comprehensive analysis of ESG’s role in the real estate sector. The findings offer actionable recommendations for industry professionals seeking to enhance long-term value and resilience by integrating sustainable practices into their operations.