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In Benin culture, ébiẹbà refers to the leaf used to wrap various traditional Nigerian dishes, such as rice, moi-moi, and pounded yam, especially during special occasions. Beyond its practical use, ébiẹbà holds significant symbolic meaning in indigenous Nigerian communication and media theories. The concept of ébiẹbà suggests that any piece of news or information is often ““wrapped”“ around certain interests, agendas, or perspectives. This wrapping can be seen as a form of framing, where the presentation of information influences how it is perceived and interpreted by the audience.

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Re-Examining Political Economy of News Relayed by the Nigerian Mass Media: Ébiẹbà Theory in Perspective

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  • 发表日期：

    2025年

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  • Osakpolor Emwinromwankhoe

摘要

In Benin culture, ébiẹbà refers to the leaf used to wrap various traditional Nigerian dishes, such as rice, moi-moi, and pounded yam, especially during special occasions. Beyond its practical use, ébiẹbà holds significant symbolic meaning in indigenous Nigerian communication and media theories. The concept of ébiẹbà suggests that any piece of news or information is often ““wrapped”“ around certain interests, agendas, or perspectives. This wrapping can be seen as a form of framing, where the presentation of information influences how it is perceived and interpreted by the audience.