The Urhobo anthem is more than just a song; it represents and communicates the culture and values of the Urhobo people in Nigeria. This chapter introduces the Ogbare Theory of Collective Identity, which comes from the anthem’s call to “Ko Ko Ko Ogbare” (“Arise together; the time has come”). This theory helps us understand how the anthem brings people together and strengthens their sense of identity. Through a discourse analysis of the lyrics of the anthem, the study explores themes like unity, strength, and self-reliance. It shows how the anthem helps the Urhobo people feel connected and proud of their heritage, even in Nigeria’s diverse society. The study also explains how the anthem helps preserve Urhobo traditions, promotes social unity, and passes down values from one generation to the next. The Ogbare Theory of Collective Identity sees collective identity as something active and evolving, based on shared history and goals. In expanding current communication theories, and through analysing and theorising the anthem, this chapter adds to African scholarship by presenting a local Nigerian perspective to the field and at the same time contributes to the de-Westernisation of African scholarship. It grounds the anthem in the wider context of African music and identity and helps us see how the anthem has carried on the role of preserving traditions and promoting self-reliance in recent times.